A mock brief for DEYA Brewery’s pale ale, Steady Rolling Man. Here’s a description:

”Steady Rolling Man. Our pale ale. Inspired by the ridiculously tasty hoppy beers we fell for, we got brewing our own versions, over and over again, while listening to the blues greats. 

The heady concoction of old-time blues records and juicy American hops transfixed us from the start and the Steady Rolling Man was born in these sessions! 

Incredibly soft and delicate with intense tropical fruit hop aromatics and saturation, this is our vision of the perfect pale ale.”

The name comes from the early blues song of a similar name by blues legend Robert Johnson. I took inspiration from the famous myth surrounding the blues artist, who allegedly sold his soul to the devil in exchange for musical genius. I also researched juke joints, where people would go to dance and drink to blues music, as well as patterns you find on old resonator guitars. I’m a fan of old blues and soul so absolutely loved this brief!